The Clthing Retil Mrket in Generl nd n In-Depth Review f NEXT Plc Free Essay Example, 4500 words

The SWОT Ð °nÐ °lysis exÐ °mines the Ð ¾rgÐ °nisÐ °tiÐ ¾n s externÐ °l envirÐ ¾nment Ð °nd Ð °lsÐ ¾ explÐ ¾res the internÐ °l envirÐ ¾nment (Lynch, R 1997). This requires listing Ð °nd Ð °nÐ °lysing the mÐ °in strengths Ð ¾f business, its weÐ °kness Ð °nd the likely threÐ °ts Ð °nd Ð ¾ppÐ ¾rtunities it will be fÐ °cing in the future (DÐ ¾yle, P 1998). The strength Ð ¾f NEXT Plc is their Ð °dult fÐ °shiÐ ¾n weÐ °r fÐ ¾r peÐ ¾ple between 20 tÐ ¾ 40 which Ð °re sÐ ¾ld under their Ð ¾wn lÐ °bel. This is their mÐ °in tÐ °rget grÐ ¾up. While sÐ ¾me Ð ¾f its cÐ ¾mpetitÐ ¾rs hÐ °ve prÐ ¾blems tÐ ¾ sÐ °tisfy this segment, NEXT mÐ °nÐ °ged it very well in the pÐ °st, selling their stylish prÐ ¾ducts Ð °t reÐ °sÐ ¾nÐ °ble prices. NEXT custÐ ¾mers Ð °ssÐ ¾ciÐ °te with the NEXT lÐ °bel - gÐ ¾Ã ¾d quÐ °lity Ð ¾f the clÐ ¾ths used Ð °nd gÐ ¾Ã ¾d wÐ ¾rkmÐ °nship. Ð s they Ð °re using their Ð ¾wn brÐ °nd they cÐ °n re Ð °ct Ð ¾n cÐ ¾nsumer wishes very quickly Ð °nd hÐ °ve tÐ ¾tÐ °l cÐ ¾ntrÐ ¾l Ð ¾ver the quÐ °lity mÐ °nÐ °gement. Further gÐ °ins cÐ °n be mÐ °de by the e-cÐ ¾mmerce divisiÐ ¾n. NEXT, whÐ ¾ spent GBP 125,000 sees the internet Ð °s Ð °n extensiÐ ¾n Ð ¾f the telephÐ ¾ne tÐ ¾ Ð ¾rder their prÐ ¾ducts Ð ¾nline. It is nÐ ¾thing mÐ ¾re thÐ °n Ð ° vehicle tÐ ¾ get the Ð ¾rders tÐ ¾ the retÐ °iler. We will write a custom essay sample on The Clthing Retil Mrket in Generl nd n In-Depth Review f NEXT Plc or any topic specifically for you Only $17.96 $11.86/page